photography
Realtor’s Guide to Using Photos in Real Estate Marketing
10/04/10 17:55 Filed in: Real Estate Photography
Realtor’s Guide to Using Photos in Real Estate Marketing
Photographs are a central component of marketing a property. The primary function that photos perform is to get prospective buyers to come look at the property. In today’s market where 87% or more home buyers start their home search online a little thumbnail of the front of the property becomes the first reason buyers choose to look at more photos of your listing over the 20 others at the same price and location. Great interior photos in turn become the reason a buyer chooses to come look at your listing instead of the others. As pointed out by Vivian Toy, in her classic February, 2007 New York Times article, Making Every Pixel Count,“a picture can be worth more than a thousand words, much, much more.” But there are even more compelling reasons for using great photography to present your listing:
This work is licensed by PhotographyForRealEstate.net under the Creative Commons Attribution-Noncommercial 3.0 United States License.
Digital Photography
22/01/10 11:10 Filed in: Digital Photography
When I first started into Digital Photography,
I was underwhelmed by the output of the process.
It did not provide the same quality of product.
The digital process did not exceed what was available
in film.
Someone suggested that I needed to use Photoshop.
I found Photoshop very expensive and it has a vertical
learning curve for photographers.
It simply was not cost effective for a photographer.
It is great product for graphic designers.
Recently there have appeared software products
created specifically for photographers.
Some of the newer photography software products
are LightZone; Photomatix Pro.
These produce quality digital output.
A new plateau has appeared in photography :
HDR (High Definition Range imaging)
This is a technique used over seventy years
ago by Charles Wyckoff.
It involved hours of darkroom work.
Today with digital cameras and powerful
workstations, it takes place in minutes.
I was underwhelmed by the output of the process.
It did not provide the same quality of product.
The digital process did not exceed what was available
in film.
Someone suggested that I needed to use Photoshop.
I found Photoshop very expensive and it has a vertical
learning curve for photographers.
It simply was not cost effective for a photographer.
It is great product for graphic designers.
Recently there have appeared software products
created specifically for photographers.
Some of the newer photography software products
are LightZone; Photomatix Pro.
These produce quality digital output.
A new plateau has appeared in photography :
HDR (High Definition Range imaging)
This is a technique used over seventy years
ago by Charles Wyckoff.
It involved hours of darkroom work.
Today with digital cameras and powerful
workstations, it takes place in minutes.
