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Realtor’s Guide to Using Photos in Real Estate Marketing


Realtor’s Guide to Using Photos in Real Estate Marketing

Photographs are a central component of marketing a property. The primary function that photos perform is to get prospective buyers to come look at the property. In today’s market where 87% or more home buyers start their home search online a little thumbnail of the front of the property becomes the first reason buyers choose to look at more photos of your listing over the 20 others at the same price and location. Great interior photos in turn become the reason a buyer chooses to come look at your listing instead of the others. As pointed out by Vivian Toy, in her classic February, 2007 New York Times article, Making Every Pixel Count,“a picture can be worth more than a thousand words, much, much more.” But there are even more compelling reasons for using great photography to present your listing:
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